What is pre-selling and how do payments work?
+Pre-selling is the practice of selling residential units in a development project before construction is complete — sometimes before the building has even broken ground. The buyer pays in installments during the construction period, with the balance financed at turnover.
The typical pre-selling payment structure:
- Reservation fee (₱20,000–₱100,000) — locks in the unit and current price
- Down payment / equity period — typically 10–30% of the total contract price, paid in monthly installments over 24–48 months while the building is under construction
- Balance at turnover — the remaining 70–90% is paid via bank loan, Pag-IBIG, or cash when the unit is ready for occupancy
Example: A ₱5,000,000 condo with a 4-year pre-selling period:
- Reservation: ₱50,000
- 20% equity over 48 months: ₱1,000,000 total = ~₱20,800/month
- 80% balance at turnover: ₱4,000,000 (financed via Pag-IBIG or bank, repaid over 20 years)
Why developers offer pre-selling: Pre-selling generates cash flow for the developer to build the project. Buyer payments fund construction. In exchange, buyers get prices 15–30% below RFO market rates.
Why buyers buy pre-selling:
- Lower entry price (significant discount vs RFO)
- Spread out the down payment over years instead of paying lump sum
- Capture appreciation between launch and turnover
- Choice of best units (corner, view, lower floors, higher floors)
- Time to plan financing and accumulate cash