What is pre-selling and how do payments work?

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Pre-selling is the practice of selling residential units in a development project before construction is complete — sometimes before the building has even broken ground. The buyer pays in installments during the construction period, with the balance financed at turnover.

The typical pre-selling payment structure:

  1. Reservation fee (₱20,000–₱100,000) — locks in the unit and current price
  2. Down payment / equity period — typically 10–30% of the total contract price, paid in monthly installments over 24–48 months while the building is under construction
  3. Balance at turnover — the remaining 70–90% is paid via bank loan, Pag-IBIG, or cash when the unit is ready for occupancy

Example: A ₱5,000,000 condo with a 4-year pre-selling period:

  • Reservation: ₱50,000
  • 20% equity over 48 months: ₱1,000,000 total = ~₱20,800/month
  • 80% balance at turnover: ₱4,000,000 (financed via Pag-IBIG or bank, repaid over 20 years)

Why developers offer pre-selling: Pre-selling generates cash flow for the developer to build the project. Buyer payments fund construction. In exchange, buyers get prices 15–30% below RFO market rates.

Why buyers buy pre-selling:

  • Lower entry price (significant discount vs RFO)
  • Spread out the down payment over years instead of paying lump sum
  • Capture appreciation between launch and turnover
  • Choice of best units (corner, view, lower floors, higher floors)
  • Time to plan financing and accumulate cash

What is the typical construction timeline?

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Pre-selling construction timelines in the Philippines typically run 3 to 6 years from launch to turnover, depending on project size, complexity, and developer.

Project TypeTypical Timeline
Low-rise (5–10 floors)2.5–4 years
Mid-rise (10–25 floors)3–5 years
High-rise (25–40 floors)4–6 years
Super-tall (40+ floors)5–7 years
Subdivision (house and lot)1–3 years per phase

Construction phases (high-rise example):

  1. Site preparation and permits (3–6 months)
  2. Excavation and foundation (6–12 months)
  3. Structural framing — the visible “going up” phase (12–24 months for high-rise)
  4. Topping off — structure complete
  5. Mechanical, electrical, plumbing (MEP) installation (6–12 months)
  6. Architectural finishing (interior walls, tiles, fixtures, paint — 9–15 months)
  7. Punch list and quality control (3–6 months)
  8. Turnover — phased to buyers

Common reasons for delays:

  • Permit delays from LGU or DHSUD
  • Material price spikes or supply chain disruption
  • Construction labor shortages
  • Weather (typhoons in particular)
  • Design changes mid-project
  • Developer cash flow issues (a serious red flag)

Buyer protection: Under PD 957, if the developer fails to deliver according to the approved schedule (typically a delay of more than 6 months past the contractual turnover date), buyers can suspend payments after notice and may have grounds for a refund with legal interest.

What are the risks of buying pre-selling?

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Pre-selling offers a meaningful price discount, but it carries real risks that every buyer should evaluate before reserving.

1. Construction delay risk. Most pre-selling projects experience some delay. Common: 6–18 months past announced turnover. This impacts move-in plans, rental income projections, and loan amortization timing.

2. Developer default risk. If the developer goes bankrupt or abandons the project, buyers may face years of legal disputes to recover payments. PD 957 protections exist but are slow to enforce. This is why due diligence on the developer is non-negotiable.

3. Specification creep risk. The unit you finally receive may not match the model unit. Tiles, fixtures, finishes, and even floor plans can change — usually downgrades, occasionally upgrades. Read your CTS specifications carefully.

4. Market value risk. Property markets cycle. If the market peaks during your pre-selling period and declines by turnover, your unit may be worth less than your contract price. You're contractually committed regardless.

5. Interest rate risk at turnover. When you take a bank loan or Pag-IBIG to pay the balance at turnover, the rate at that time may be higher than rates at reservation. Your monthly amortization could be higher than projected.

6. Income / qualification risk. Your financial situation could change between reservation and turnover (job loss, business failure, divorce, illness). If you can't qualify for the balance financing at turnover, you may need to sell via assignment of rights (often at a loss), forfeit, or default into Maceda.

7. Title delay risk. Even after turnover and full payment, individual unit titles often take 1–3 years to release. This delays resale, refinancing, and certain bank requirements.

8. Project scope reduction. Promised amenities (pools, gyms, gardens, retail) sometimes get scaled back or eliminated. PD 957 prohibits this without DHSUD approval, but enforcement is uneven.

How to manage these risks: Buy from developers with 5+ completed projects on time, verify the License to Sell, get a lawyer to review the CTS, save extra cash for the turnover balance (don't depend on a single financing source), and inspect aggressively at turnover.

What is an RFO unit and when is it better?

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RFO (Ready for Occupancy) means the unit is already built, often with utilities connected and turnover-ready. You can move in within weeks of purchase rather than waiting years.

Two types of RFO units:

  1. Developer RFO inventory — unsold units from a recently completed pre-selling project. Often available with promotional discounts if the developer wants to clear inventory quickly.
  2. Resale market — units bought during pre-selling by other buyers and now being resold at market price (typically 15–30% above original launch price).

When RFO is the better choice:

  • You need to move in soon (relocating, family, work)
  • You want to start earning rental income immediately
  • You have a lump-sum down payment ready and want to lock in a bank loan now
  • You want to inspect the actual unit, view, and finishes before committing
  • You're risk-averse — no construction risk, no developer default risk, no specification surprises
  • You're approaching retirement and don't have a 4–6 year horizon
  • The pre-selling discount has been priced in — sometimes RFO listings are competitive

When pre-selling is the better choice:

  • You want the lowest entry price
  • You're young / have a long horizon
  • You can spread the down payment over years
  • You're investing for appreciation, not immediate use
  • You want first pick of the best units

The hidden RFO cost: Down payment is required upfront in months, not years. A ₱5M condo may require ₱1M down within 3–6 months of reservation, vs. spread over 4 years in pre-selling.

Can I assign (resell) my pre-selling unit before turnover?

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Yes — with conditions. Most pre-selling Contracts to Sell allow you to assign your rights to another buyer before turnover, subject to developer consent and applicable fees.

How assignment works:

  1. You find a buyer willing to assume the balance of your contract at the agreed assignment price (often original price + accumulated profit)
  2. You execute a notarized Deed of Assignment of Rights with the new buyer
  3. The developer reviews and approves the new buyer (credit check, document verification)
  4. The new buyer pays you the assignment price (your equity + premium)
  5. The developer transfers the CTS into the new buyer's name
  6. The new buyer takes over remaining payments to the developer

What's the financial upside? If property values have risen during construction, you can sell your rights at a premium. Common pre-selling flip examples:

ScenarioDetail
Original contract price₱4,000,000
Equity paid (3 years × ~₱22k/mo)₱800,000
Current market value of contract₱4,800,000
Assignment price agreed₱1,200,000 (your equity + ₱400,000 premium)
Your gross profit₱400,000 (before assignment fee + tax)

Common restrictions:

  • Lock-in period. Some developers prohibit assignments in the first 12–18 months after reservation.
  • Minimum payment threshold. Some require 30–50% of equity to be paid before assignment is allowed.
  • Developer assignment fee. Typically 1–3% of the contract price, or a fixed fee (₱30,000–₱100,000).
  • Profit-sharing. A few developers (rare in PH) require a share of the assignment profit.

Tax consideration: If you flip 1–2 units occasionally, your profit is treated as a capital gain. If you flip multiple units regularly, the BIR may classify you as a real estate dealer, taxing profits at the ordinary income rate (up to 35%) plus 12% VAT.

What do milestone price increases mean for buyers?

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Milestone price increases are scheduled price hikes that developers apply at specific points during a pre-selling project. Buyers who reserve earlier pay lower prices than buyers who reserve later in the same project.

Typical milestone triggers:

  • Launch / NRDP (Non-Reserved During Pre-launch) end — the lowest prices of the project
  • Public launch — first price increase
  • Foundation completion — another increase
  • Topping off (structural completion) — significant increase
  • Approaching turnover / RFO — final pre-turnover increase
  • RFO inventory — final price tier

Cumulative impact: A unit launched at ₱4,000,000 might reach RFO at ₱5,500,000–₱6,000,000 by turnover — a 35–50% appreciation just from milestone increases, regardless of broader market movement.

How milestones work for the early buyer:

  • Your reservation locks in the price at that milestone tier
  • You pay the early-bird price even though the unit will be valued at later-tier prices by turnover
  • The price difference is your built-in equity — assuming the project completes as promised

How developers use milestones strategically:

  • Reward early buyers (who take the most construction risk)
  • Create urgency and FOMO at each tier
  • Generate cash flow for construction (early sales fund early phases)
  • Capture appreciation on later inventory as project progresses

For pre-selling buyers: The earlier you reserve, the lower your price — but the higher your construction risk. The latest pre-selling buyers (just before RFO) pay near-RFO prices but get near-RFO certainty. Choose your tier based on your risk tolerance and timeline, not just the price.

Still have questions?

Book a free 30-minute consultation. No scripted pitch — just a clear-eyed look at your numbers, your options, and your next move.